Newman Displays Creates Maximum Impact at Oscar-winning ‘Avatar’

Avatar worldwide premiere backdrop - printed by JETRIX

InkTec’s JETRIX printers installed at Newman Displays, made a lasting impression at the highly anticipated world premiere of ‘Avatar: The Way of Water’ in London’s Leicester Square at the end of 2022. The premiere was attended by a star-studded audience including director James Cameron and the film’s cast members. Newman Displays’ visually stunning backdrops and signage, printed by a JETRIX LXiR320 UV LED Roll-to-Roll Printer, dazzled attendees and packed a real punch.

‘Avatar: The Way of Water’, is the highly anticipated sequel to the ground-breaking film “Avatar”. In just over a month, it officially grossed over $2,024 billion at the box office, the original made a total of $2.9 billion globally, when it came out in 2009 – 13 years ago! With a further three sequels planned over the next several years, the ‘Avatar’ franchise is here to stay; with each one taking full advantage of the latest developments in motion capture and CGI.

Hailed as a cinematic masterpiece with its use of motion capture technology and stunning visual effects, ‘Avatar: The Way of Water’ – has been widely praised by critics and audiences alike. It’s, therefore, no surprise it won the Oscar for Best Visual Effects at the 95th Academy Awards earlier this month.

Newman Displays based in London know the importance of producing stunning visuals. They are the UK’s leading sign and display specialists for theatre and cinema and produce many graphics for the major theatres and cinemas across London’s West End, as well as all the glitzy film premieres. Newman’s have been a JETRIX customer for many years, purchasing a KX7 flatbed with roll-to-roll unit in 2016 and the new 3.2m LXiR320 UV LED Roll-to-Roll Printer in 2022. Both machines were chosen for their high speed, high-definition print quality.  

Paul Graham, Director of Operations at Newman Displays comments;

“We know that you only get one chance to make a great first impression and thanks to the superb print quality of our JETRIX printers, we repeatedly do just that. We are a fast-paced business so need reliable, hardworking printers to keep up with our workload whilst producing an exceptional print finish”.

Joey Kim, Managing Director, InkTec adds;

“The collaboration between us and Newman Displays resulted in a display that perfectly captured the spirit of the ‘Avatar’ franchise, and no doubt left a lasting impression on its attendees. We are proud that our JETRIX printers have been used to print all the signage for the ‘Avatar: The World of Water’ world premiere. The results are visually stunning – much like the film”.

For more information on JETRIX and to arrange a demonstration, visit www.inktec-europe/all-jetrix-printers

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