Distribution network expands with Trend S.r.l. covering Italian market

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Trend is one of the most important distributors of products and technologies for the Italian digital printing market. This partnership therefore offers a significant addition to InkTec’s increasingly expanding European network.

This marks a considerable development for InkTec, as we are actively focused on rapidly broadening our distribution network across Europe. This is particularly important for our inks and media product ranges covering solvent, eco solvent, textiles and now latex inks. As a result, we are actively looking at a number of key markets with a view to establishing similar relationships in regions where we have previously had limited exposure.

This relationship with Trend, with their range of over 5,000 wide format printing products, including many leading international brands, means they are for us an ideal distributor for targeting the Italian market. As a result, we are looking forward to working closely with them moving forwards and see Trend as being perfectly positioned to market and supply InkTec’s comprehensive range of solvent, aqueous and textile inks alongside our equally extensive media ranges.

Joey Kim, our Managing Director of InkTec Europe Ltd has been involved in the negotiations from the outset and highlights that, “The synergy between the businesses was apparent from our very first meeting. The similarities in our views in terms of where the wide format printing market is going, combined with the need for constant research, development and product innovation, means that we are looking to develop a very long-term and sustainable relationship with Trend.”

He continues, “The establishment of this relationship forms a valuable part of our overall business strategy over the next few years. As a business InkTec are currently in a number of discussions with other European distributors with a view to broadening our reach and establishing a more extensive network of suppliers across mainland Europe.”

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