Icebar menus win Willow Graphics award

A unique request from a unique venue – the ICEBAR in London – has won one of our JETRIX clients, Willow Graphics, the ‘creative use of a substrate’ award at The Print, Design and Marketing Awards held in London on the 11th June.

Using the JETRIX KX7 direct to media UV printer, Willow Graphics reverse printed bespoke menus on to 3mm cast acrylic using multiple layers of white ink and varnish to ‘seal in the design and ensure it could withstand temperatures of -5oC all year round.

And it has not stopped there, with this stationary flatbed featuring 6 picoliter head nozzles for razor sharp edge-to-edge HD, even being capable of printing on ice itself, as this video from Willow Graphics shows – https://vimeo.com/125557802

As Ben Woodruff, JETRIX UK Sales Manager says; “We are delighted that Willow Graphics have won this fantastic award, as it demonstrates their capabilities of producing distinctive large format digital printing projects and it really reflects the capabilities of what the JETRIX printer series can achieve.”