Astley Signs – JETRIX LXi7 Flatbed


The Challenge

Astley Signs work with several household retail brands producing all manner of signage. Brand protection and consistency meant they needed to be assured that their newest printer would fulfil their strict requirements for precise pantone printing. This need was exacerbated by their old printer being over 10 years old and struggling to keep up with capacity. The company already had a JETRIX, based at their Head Office in Gateshead, and so were familiar with both the brand and its build qualities. Therefore, when researching the market options they were already keen to look at having another JETRIX.

The Next Steps

To find their perfect printer, Astley embarked on an extensive research and testing programme which continued to come back to the JETRI LXi7. This direct to substrates flatbed printer, easily stood up to heavy production requirements. The size of the 2.5m x 3.0m flatbed also means that significant pieces of print and signage can be produced – ideal for many of the retail and office enhancement environments that Astley supply for. In addition, they were in the process of switching their GUI to Print Factory across the business and the JETRIX would automatically come with this installed.


The Outcome

Increasingly (particularly within the retail and grocery sector), Astley Signs are being asked to produce supermarket and POS signage on sustainable materials such as card. Therefore, the powerful vacuum system of the flatbed, which is critical to make sure these media remain accurately in place, meant they now easily offer this as a solution.

They see the printer as evolving with them, as more customers actively request more environmentally sustainable and recyclable materials for their signage.

Moving forwards, we are excited to look at the many other aspects that the JETRIX will bring. Its ability to print on media thicknesses of up to 100mm is extremely appealing, plus it will broaden the scope of what can be printed on including what can be achieved with varnish and primer layer printing.

Rob Reid, Creative Account Manager, Astley Signs